Remarketing – An Effective strategy
Everyone feels special when they get pampered, when someone takes care of your priorities and offers you what you want. Something similar occurs during
remarketing. According to Google, Remarketing is a way to connect with people who have previously interacted with your website. It helps drive sales, raises brand awareness as well as ROI. But how is it done?
Remarketing helps address 98% of visitors who leave a website without making a purchase – 99firms
Here is an example to understand it better.
We spend time searching for a particular product and when we are unable to come to a decision on buying them, we leave it and close the site. But, while browsing other websites or social media, we can see the product ad which gives us second thoughts about it. Thus, it is an example of behavioral targeting and serves various purposes.
How does remarketing drive customers?
A simple logic behind remarketing is ‘driving the appeal for personalization’ for something, the customer is looking for. Offering this personalized experience not only reignites the curiosity but also makes the customer loyal to the brand. It is a suitable combination of marketing and personalization.
Remarketing vs. Retargeting?
According to a recent article on Forbes, remarketing, and retargeting are described as follows:
Retargeting campaigns focus on visitors who visited your site earlier and display ads to raise curiosity so that they buy the product. Whereas, remarketing focuses on dormant customers by engaging them through social media, brand awareness, engagement campaigns, etc.
As per an article on BigCommerce, Facebook suggests remarketing visitors from the past 15 to 30 days to get them into the funnel.
Practically, remarketing and retargeting act like a complementary to each other and are used extensively by digital marketers.
Effective Remarketing for Maximum Results
Remarketing to your audiences should be targeted and planned to get maximum conversions. It is a gradual process that will take time to provide accurate results and generate brand awareness in the earlier stages. Here are some of the best practices that would elevate your remarketing strategy:
- Segment your Audience.
- Display refined content with regular time-intervals
- Unleash the power of Social Media
1. Segment your Audience
Your remarketing efforts would reflect success if you remarket to the correct audience. Audience segmentation can be achieved by distributing your audience by their geographical location, previous shopping choices, time spent on the website, etc. Your website pages also should display content that provides the exact information a person would be looking for when they visit it, instead of searching for relevant content on the other pages.
You should also segment the audience based on their purchase history to record their behavior.
2. Display refined content at regular time-intervals
No one likes to be blasted with ads the whole day while they browse websites. When you are confident that the visitor on your website has spent at least 1-minute browsing for a particular service/product, you can remarket to them.
Along with this, it becomes irritating for the visitor if they keep on seeing the ads the whole day, this might invoke a negative emotion instead of a positive reaction. The key to engaging the visitors to convert them into customers is to display them what they want in regular time intervals by keeping the frequency caps to it.
You can maintain it by selecting a daily, weekly, or monthly limit so that the efforts prove to be fruitful. Likewise, instead of showing the same ad with the same content, it can be displayed in variations to keep the visitor interested in coming to your website.
3. Unleash the power of Social Media
One of the best ways to connect to your audience, know their preferences, and also get conversions is Social Media. Facebook, Linkedin, and Instagram polls, videos, post engagements reflect the audience’s voice which can help you plan.
Increasing audience engagement also improves brand awareness and raises trust among your target audience which directly improves the buying pattern.
Conclusion:
Remarketing is an excellent choice when it comes to reaching a wider audience. Detailed research, audience segmentation, and some trial and error is the key to offering visitors on your website what they are looking for and converting them to customers. Experts in the industry, who have been working on the same, are more likely to provide you accurate results that you are looking for. At Inspiredge, we have a dedicated team that makes sure of your requirements as well as the customers to build effectual remarketing campaigns. Connect with us, to elevate your brand, promote it, and gain maximum conversions.
Ready, Set, Remarket with Inspiredge IT Solutions!
