An Insider Guide To Digital Marketing Trends 2020:
Like every other industry, digital marketing has also experienced a high and dry situation. Earlier, ambitious and futuristic concepts like artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were considered ridiculous. Today, these are considered to be the best innovative digital marketing trends and are among the top priority list of most business makers in 2020.
After all, to drive a competitive edge and stay ahead in today's global market, adapting to the latest digital marketing trends is the only viable solution.
From traditional methods to advanced marketing, businesses have noted a tremendous shift in their practices and procedures. We live in a time where technology-driven marketing comes first making it hard to predict customer interests and behaviors. Marketers can no longer adhere to outdated strategies and hope that their educated guesswork and antiquated methods will work forever. To stay ahead in today's market, businesses must explore, take risks and employ diverse strategies into their businesses for extended benefits.
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Read on to discover a few of the latest digital marketing trends for 2020.
1. Artificial Intelligence(AI):
2020 is the year of Artificial Intelligence for businesses and their markets. It’s sure to be the most flaunted, sought after, and the heart of the global market in the future. AI has already taken over many simple jobs and is advancing rapidly into numerous diverse industries.
Here are the top reasons why organizations are adopting AI in their business:
1. Automatic Lead Scoring
2. Data Segmentation
3. Advanced Personalization
4. Better knowledge of leads behavior
5. Personalizing leads user experience
6. Multichannel Reach
7. Perfect Timing
8. Enables businesses to gain or maintain a competitive advantage.
9. Accelerate Growth
10. Reduced Costs
2. Programmatic Advertising:
Programmatic advertising means using AI to automate the ad process so you can target more specific audiences. As the process is quick and efficient, it leads to higher conversions and lower customer acquisition costs. According to the reports, 86.2% of digital display ads in the U.S. will be programmatic by 2020.
Manual advertising campaigns consider the keyword, time of day, and location for target markets. Whereas programmatic platforms can use hundreds of targets to classify the advertisement and even target according to the customer's lifestyle or behavior when integrated with data platforms.
3. Interactive Chatbots:
Chatbots are computer programs designed to
1. Interact with numerous people,
2. Ask and resolve queries
3. Handle communications at a more formal level
4. Facilitate research and data collection
5. Purchase for the interest.
For 2020, Interactive chatbots will continue to be one of the leading trends in the digital marketing industry. This AI-based technology uses instant messaging to chat in real-time, 24*7*365 with your customers or site visitors.
Research states that:
1. Chatbots will power 85% of customer service in 2020.
2. By 2022, chatbots will help businesses save over $8 billion per annum.
3. 63% of respondents prefer messaging an online chatbot to communicate with a business or brand, and
4. 80% of businesses will choose chatbots in 2020.
4. Conversational Marketing:
Interactive conversations are what people are looking at today. Modern marketing has become easy and open with technology. People are demanding an immediate response to their questions and Conversational Marketing facilitates a one-to-one, real-time connection between marketers and customers.
Finally, the primary goal of businesses introducing conversational marketing is to enhance the user experience through a feedback-driven model that promotes higher engagement and greater loyalty.
2020 is all about personalized marketing plans like customized content, products, emails, and more. 90% of the business partners and customers claim personalized marketing as appealing and promising in delivering expected results.
In the case of e-mails too, it has been observed that personalized and triggered emails based on behavior are 3x better than batch-and-blast emails. More than 80% of the businesses are showing interest in partnering with a company that offers personalized experiences.
6. Video Marketing:
One of the most important digital marketing trends for 2020 is Video Marketing. Over 72% of businesses claim that video has improved their conversion rate. Another example is a marketers website, where 65% of executives visited the site, among which 39% called the vendor after viewing a video. Not a long one though, a short, quick, and informative 2 min video byte would make the job easy for businesses.
Apart from YouTube channels, we can also create a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One more advantage of video marketing is that it works perfectly in conveying the recorded information. The job that, well structured and lengthy drafts fail to do, can be achieved via video marketing in a click. Reports state that, If your site includes a video, it’s 50X more likely (50 times!) to drive organic search results compared to text drafts.
Inspiredge's Branding and Digital Marketing Services are uniquely customized to meet our client's demands. With effective strategy, design, and technology, we continually stay ahead in the market place. We believe that through innovation and following the latest market trends helps build better markets which further leads to higher ROI. We are the most focused and trusted digital marketing service provider with over 6 yrs of rich experience in offering high-quality, trending digital marketing services to our clients across the globe.
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