Role: Digital Marketing Designer

Experience: 5+ years

Location: Hyderabad

Essential Functions

·       Collaborates with marketing and respective teams to research, outline and implement content for campaigns, tied to practice / service / marketing / company goals

·       Applies clients’ brand standards and accepted design principles in the building of mobile-responsive emails and landing pages

·       Develops emails and landing pages based on provided Photoshop assets through the use of HTML, CSS, and AMP script; prepares emails and landing pages for use within Marketing Cloud and Pardot

·       Builds Marketing Cloud automations as needed with assistance from B2C Solutions Consultants and Data Specialists; partners and collaborates with the B2B Marketing and B2C Marketing teams

·       Creates production-ready design assets and provide quality assurance of creative deliverables, including modifying emails based on rendering tests

·       Works on multiple projects while ensuring the quality of creative deliverables

·       Presents draft and completed assets to clients for feedback, and provide modifications based on client feedback

·       Maintains weekly billable targets

Required Qualifications

·       A deep understanding of Salesforce Marketing Cloud with minimum 2+ years of experience in building emails and landing pages that display consistently across clients, browsers, and devices

·       Knowledge of HTML 5, CSS, JavaScript, and AMP script

·       Experience with Pardot and other marketing automation platforms

·       Experience with Adobe Creative Suite

·       Strong background in design problem solving and creative execution

·       Familiarity with basic SQL queries that include JOINs and WHERE clauses

·       Experience with integrating dynamic content and personalization within emails and landing pages; provides creative ideas on integrating dynamic content

·       Experience with digital media platforms

·       Understanding of tools and services available from Salesforce

·       Excellent problem-solving skills

·       Ability to work well both independently and as part of a team

·       Ability to effectively communicate with a wide variety of client stakeholders

Desired/Preferred Qualifications

·       Bachelor’s degree (BA/BS) from four-year college or university or equivalent experience

·       Certification as a Salesforce Marketing Cloud Developer Certification

·       Certification as a Pardot Consultant

·       Experience with Interaction Studio and/or Datorama

·       Salesforce Partner Accreditations

·       Experience with marketing automation tools

·       Experience in B2B marketing preferred

·       Extensive experience in Microsoft Word, Excel and PowerPoint

Softskills

·       Good communication skills

·       Good knowledge of Excel and emails

·       Flexible to work night shifts