Digital Marketing

Voice, Visual and Vertical Internet Search for Organizations

Internet Search for Organizations

The Internet We Know
The internet is a treasure box of information, which uncovers itself each day. One can explore it with the help of a simple search query. With SEO and web optimization, users have been able to get their desired information more easily.

Did you know the first workable prototype of the internet came in 1960?

Since then, it has come a long way in providing the exact information the user is looking for in various ways through voice search, visual as well as vertical search.

The Future of Search
The search industry is highly influenced by customer demands and based on the digital marketing strategies spanning across various channels, the importance of search has also elevated. So, if your organization needs to stay ahead, your search results need to reflect that to attain a competitive advantage.

The search types that are defining the search industry are Visual, Voice, and Vertical Search.

Visual Search
Those days are long gone when you needed to type your question completely to get results. Through visual search, everyone’s phone becomes an instrument to find the answer to your question. Often, known as query less search, visual search guides to understand the customer’s needs to display accurate answers.

Organizations like Amazon, Google Lens, Pinterest have been on it since the start and taking it ahead. With developments in progress, this technology is also becoming accurate. Other than these, Neiman Marcus, ASOS, Argos, IKEA, and Wayfair are also heading ahead.

According to a 2020 report by Medium, it was observed that while shopping online for clothing or furniture, over 85% of respondents put more importance on visual information than text information.

Factors that affect the improvement of visual search

  • High-Quality Images to find the best results
  • The latest images for search queries
  • Metadata tags for accuracy

Voice Search
Introduced by Google in 2011, voice search has now become an essential mode of search, used by customers to get their answers. As the technology developed, so did the features, accuracy of search, and trends related to it. We already know about Google Assistant, Apple’s Siri, Amazon’s Alexa, Cortana by Microsoft, and the latest features coming up with it.

With AI making its mark, voice search is becoming feature-rich and providing accurate search results. If your organization is not yet equipped with it, then it’s high time you upgrade.

Factors that affect the improvement of voice search

  • Focus on natural language/conversation language so the search feels real.
  • Stay updated on real-time data and research on consumer insights.
  • Optimize content by eliminating duplicate pages, outdated contact information, etc.
  • Create Persona-Based Content to resolve the exact query.
  • Loading time should decrease while providing results.

Vertical Search
Voice and Visual searches are the most dominant in the search industry but vertical searches have also embedded themselves in multiple industries. Popular search engines like Kayak, Skyscanner, or Trulia are providing users with a more targeted and streamlined experience that explains vertical search.

Sometimes, users opt for vertical searches to get specific results in less time with accuracy. Travel, restaurants, medical, fashion, entertainment, news, car, jobs, and photography sites are all examples of vertical sites with the vertical search.

But, this doesn’t mean that traditional search will lessen. They have their usage while vertical searches have their own.

Factors that affect the improvement of Vertical Search

  • Optimize the search and queries to provide the exact experience.
  • Analyze the behavior of customers and assess the platform to respond accordingly.
  • Create unique and informative content.

The search scenario will always innovate itself due to the rising demand from the customers and brand value. In such cases, professional help to develop and create strategies that will attract customers and provide them with the desired answers to the queries is important to get a leading role. With Inspiredge, embark on the future of search and get your website upgraded for enhanced SEO and user-friendliness.

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